Choosing a domain name is a website’s first and most crucial step. Picking a bad domain name risks damaging your brand’s image.
Choosing a good domain name is a piece of cake. If you take the time to prepare and stay true to your brand, you will have the best chance of making an impact.
You need to know a few tricks to pick a good domain name. You will be able to accomplish this by reading this article.
Why Is Domain Name Important?
A domain name is a unique identifier for your online presence. It’s a piece of the broader Domain Name System (DNS), which lets people use words instead of numbers when accessing the internet.
Your domain name is more than just a means to an end, even if that end is crucial. Customers’ initial impression of your brand may be based only on your domain name.
This is the case whether you’re a solo photog or a startup. If you’ve spent time and effort developing a memorable brand name and logo, then your domain name should get the same level of attention.
A lengthy URL may deter potential customers. Users may be less likely to return to your site if they have trouble remembering your URL. The ideal domain name is succinct and easy to remember.
Name Your Brand
The domain name you choose needs to be an exact match for your brand name.
Verify the availability of your brand name to assure its widespread acceptance and continued use in URLs.
It’s your brand that sets you apart from the competition. To stand out online, use your brand name as your domain name.
Compile a List of Potential Domain Name Alternatives
Without an original company name, your prospects of securing a desirable domain name are slim.
Before beginning your search, you should brainstorm five to ten more names for the domain.
TheKnot.com exemplifies the power of strategically placing the articles “the,” “my,” and “your” in a domain name.
Include Relevant Keywords
Utilizing well-researched keywords may work wonders for your brand’s recognition and your site’s search engine rankings.
Both search engines and human visitors may learn more about your site’s focus using keywords.
Pick phrases that accurately characterize your company, such as “Eatnachos.com,” for example.
You may use keyword search tools to help you choose an appropriate domain name for your company.
To boost your site’s visibility in search results, use a domain name optimized for search engines.
In addition, you can take advantage of the service providers. Let the domain appraisal service take care of it for you while you concentrate on your business.
Choose the Correct Add-on
Your website address continues beyond the top-level domain. The last piece of a domain’s puzzle is its extension.
Having a domain name that reflects your business’s niche helps give off a more credible impression.
The.com extension is the most popular and may be purchased for a reasonable fee. It denotes “commercial” and is appropriate for any enterprise.
Avoid the Use of Double Letters, Digits, or Hyphens
The more elements there are, the more work consumers will have to do to access your website.
It’s hard to keep track of all of these different symbols. When creating a domain name, avoid using double letters.
People looking for your website online may mistype any of these terms. Domain names containing many digits and hyphens might be hard to explain to customers.
Keep Your Brand Identity Distinct and Focused.
Finding a domain name that accurately represents your brand while still being short and memorable may be challenging. But that’s not impossible.
The next step is to research your market thoroughly and choose a domain name that will resonate with your target demographic.
Finalize Your Domain Name
After deciding on the ideal top-level domain (TLD) and keyword-based name, you may proceed to finalize your domain purchase. How this plays out is entirely up to the web host used.
You may save time and money when you sign up for hosting or a domain name. In addition to using a hosting service, you may buy a domain name from a registrar on its own.
Bonus Tips
Before settling on a domain name, consider how easy it will be spoken. Recall and positive word of mouth for a brand might be negatively impacted by a name that is difficult to say.
- Use Correct Spelling: It’s not just about how something is pronounced; spelling matters too. Selecting a domain name that can be spelled with minimum effort is preferable. You may buy alternative domain names to your primary one if you have the means. All of these links will ultimately go back to your primary URL.
- Make It Quick and Easy to Read: The more difficult your domain name is, the more likely visitors will forget or enter it incorrectly. Keep your domain name short and sweet, preferably no more than 15 characters.
- Do Not Use Hyphens: With hyphens in your domain name, it’s more likely that users will make a typo while typing in your URL. If your company’s name isn’t already well recognized by its acronym (like AT&T, American Telephone, and Telegraph Company), it’s probably better to avoid adopting one. If you shorten your company’s name, it will be harder for people to remember your domain.
- Avoid Using Any Trademarks or Brand Names That Are in Use: Consider doing a trademark search before making any final decisions to ensure that you are not infringing on anybody else’s intellectual property rights. Using a trademark without permission may get you sued, and the license was taken away from you.